I've made this argument before...and I'm going to make it again.
The rooftop owners do not want Wrigley to be renovated.
It has very little to actually do with partially blocked views from the rooftops. People who sit on the rooftops already expect a partially obstructed view. People who sit on the rooftops for games are there, for the most part, to eat, drink and socialize. The rooftops are the corporate suites that the Cubs lack. The game on the field, whether you believe it or not, is really secondary to most of these people. If their views from the game are hindered a bit more than they already are, they aren't going to give that big of a fuss about it. If the people really wanted to see the game as their main focus, they could get tickets inside the ballpark.
If the Cubs put up more ads in the outfield or even a video board, it really isn't going to affect the attendance on the rooftops. Their argument is bullshit.
But the rooftop owners are fighting this anyway. Why?
Because the truth is, they want to block any renovation of Wrigley Field.
Why?
Quite simply, its the renovation that will eat into the rooftop attendance.
We've all seen the renderings of what the Cubs want to do to the ballpark. They want to add restaurants, clubs, lounges, new food options...all inside the ballpark. These are all things that right now the rooftops have but Wrigley Field really doesn't.
The renovations are being done to fix the deficiencies that Wrigley Field has as far as fan amenities. Those deficiencies are currently filled by the rooftops.
A deal will be reached between the Cubs and Tom Tunney and the Cubs will get their advertising and video board. The rooftops will be defeated...but then they will move onto some other issue to try to obstruct the renovation from moving forward. The battle between the Cubs and the rooftops will not end until the rooftop owners have been forced to sell their buildings to the Ricketts family.
It's just not worth the time, stress and effort.
The Ricketts family should move and build a modern version of Wrigley, with rooftops and all...and build it outside of Wrigleyville. The continued bickering is a distraction which pulls focus away from what the goal for this organization should be...winning the World Series.
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